Principal, Brent Brotine Communications, Chicago.
Began own freelance consultancy when CME Chicago closed. Work for agencies, printers, web and design studios, and corporate marketing departments; strong financial and direct response experience. Recently ended nine month assignment with DDB Chicago on their Bloomington-based State Farm ICP team working on StateFarm.com, Knowledge Articles and other new online content.
Current project work includes: AAA (direct mail), American Dental Association (direct mail), American Medical Association (direct mail and online), American Optometric Association (direct mail and online), Bank of America (credit card direct mail, collateral), BlueCross BlueShield (print and online), Capital Roundtable (online), Citibank (credit card direct mail), DWS Scudder (fund collateral), Firestone (retail direct mail), First Midwest Bank (newsletters), Guardian Insurance (direct mail), Humana Insurance (print and online), In-Sink-Erator (online), Merrill Lynch (Retirement Group collateral), Morgan Stanley (website and direct Motorola Solutions (direct mail), Northern Trust (direct mail, brochures), Sage Software (direct mail), Service Corporation International (print ads and direct mail), Siemens Building Technologies (healthcare case studies), State Farm (online, print and direct mail).
Have held half-time contractor positions with Cramer-Krasselt (1998-2001) and Morningstar (2003-2005).
Train and supervise on-set volunteers during quarterly pledge drives at Chicago PBS station.
Criss-cross the country training "How To Write Killer Copy", "Business Writing for Results", "Email Writing", "Digital Marketing" and more.
Supervised all agency direct response creative and interactive, including projects for Heller Financial, Boise Cascade, Kroger, Welch's Foods, First Data plus all clients of CME Chicago's allied direct response agency.
Supervised creative group of nine; handled television, radio, print and interactive projects for Fidelity Investments, Abbott Laboratories, Zenith Data Systems, S.C. Johnson and Kraft.
Co-supervised creative group of seven at this $45 million direct response agency. Worked on First Chicago Bank, Cash Station, CIRRUS, American Express, Metra and Baird & Warner.
Supervised 13-person creative staff at this $30 million agency/production company. Worked on Coca-Cola, Steak 'n Shake, Hook's Drugs, Citizens Gas, First Indiana, International Dairy-Deli-Bakery Association, plus direct response TV for Princess House, White Wizard, Blue Lustre, Jewel.
Creative head and partner of $10 million agency. Worked on Ponderosa Steakhouse, Top Value Stamps, Sears regional broadcast, IGA national, Hobart Corporation and Mead Paper
M.S. in Advertising; B.S. in Communications; University of Illinois, Urbana.
ECHO Academy Member and ECHO Award Judge, Direct Marketing Association
Board Member, Past President, Independent Writers of Chicago
Board Member, Chicago Creative Coalition
Past President, International Interactive Communications Society
Part-time Faculty, University of Phoenix Chicagoland Campuses
Consultant, Business Volunteers For The Arts (A&BC of Chicago)
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